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27のベーシックを提案するプロジェクト”27” Vol.02

河村浩三

河村浩三

27のベーシックを提案するプロジェクト”27” Vol.02

支援総額

2,827,000

目標金額 1,140,000円

支援者
97人
募集終了日
2021年3月28日
プロジェクトは成立しました!
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2021年03月01日 16:52

Project 27: Vol.02 / Page 03

 

Vol. 03 Preview

We are very excited to share what we have in store for Vol. 03 – the Basque shirt. We believe the cut to be another useful fashion staple that transcends age and gender. Stay tuned for more! 

 

 

Projected release date: June 27, 2021

『27』Instagram Live  Future of 10 years ago

(Every month on the 27th @ 22:00 (JST).  Check out our newest projects here!

Next Live: 2.27 Sat. 22:00-23:00 (JST)

Instagram account: @27_clothing_

 

27 Media Info

<27 Instagram account> @27_clothing_

<27 Facebook account> https://www.facebook.com/27-103851494849688

 

 

 

About 27.

 

Creating a new basics 

Greetings, from Kozo Kawamura. I am the founder of COLONY CLOTHING - a select shop and brand in Singapore. I have loved fashion ever since I was a teenager, and have always been curious about the history and stories of clothing from around the world. After joining BEAMS in Japan 22 years ago, I was fortunate to be able to explore many different styles through various people.

However, as fashion trend cycles accelerated with the growing economy, I started to feel uneasy. In 2005, I had a strong notion of wanting to create “the new basics.” I reached out to Yosuke Fujiki, a person outside the fashion industry - a curator in the art world, but more importantly, a friend. I shared my passion and thoughts on wanting to create high-quality, and long-lasting clothes that promotes sustainability. Years later, we came up with the project, resulting in this crowd funding.

 

When I love a piece, I want to be able to wear it for years. I want to create such pieces of clothing that can be used for a long time, such that it will allow for sustainability in the manufacturing and distribution process. It is our goal to create clothes that represent contemporary fashion in a very comprehensive way. Project 27 was created out of this long-standing passion. 

 

“What does it mean to design clothes?  I simply want our customers to be looked at in a way that says, ‘Now that person is cool.’”  Kozo Kawamura

 

 

Rediscover the power of clothes.

Our ethos in creating new basics are -

With high-quality fabrics loved around the world

With simple designs shaped throughout history

With colours worn, regardless of race, gender, or generation.

 

We at 27 have access to first-rate craftsmanship. We work with Japanese manufacturers that are world renowned for their attention to detail. I have worked in the fashion industry that spans anywhere from English tailor-made apparel to highly churned out mass production. I believe I can deliver the in between. I also believe that simple design, quality material, and high standards to sewing methods, reflects highly on those of discerning taste.

 

Perhaps you have spent your youth thrifting - chasing the smell of vintage clothes. Or maybe you have a keen eye for couture and high fashion. Or maybe you glare up at the sky in a back alley. Or wear the same clothes every day.  Maybe you just don’t care about fashion. I believe 27 is for all.  The fashion cycle is moving too fast – to the degree that we can’t keep up. We have forgotten the original power of clothing and what it reflects of ourselves. Project 27 believes in reviving a fashion that is timeless, for all.

 

 

 

Be the way you are

At 27 we believe fashion is not just something you wear. It allows you to meet people, not to be hidden away - it is an expression of who you are. 27 aims to provide clothing that is simple, of high quality, and wearable for many years. We believe that our project retains the identity of the person by providing high quality fashion staples that is not influenced by trends. We believe our pieces can be worn and broken in with love – even after 10 years.

 

“When you thought of 10 years into the future 10 years ago – that’s today. And when you look back 10 years, in 10 years’ time, that is also today. On such today, I hope that our concept is meaningful, not just for fashion but for who we are.” – Yosuke Fujiki

 

 

Freedom in fashion

 

Why do we ask for crowd funding? I have asked myself this question many times. 

What it comes down to is - we are not looking for an investment to establish a new apparel line. We are looking for a cooperation – to create with you, for you, by you.

Our clothes will not be on display in a store. It will not be kept in a stockroom. We pride ourselves in delivering good quality clothes to those who really want them, on an as-needed basis. This represents a departure from the conventional fashion industry norm: with wasted stocks and sales promotion. We are challenging a dated perception on the value of clothes. 

 

Our project goal is to create a new outlook on fashion by creating a borderless style.

 

In order to move towards this future norm, we decided to collaborate with our customers using <READYFOR> – a platform that can be easily accessed and promotes an equal footing for all. 27 is not about fashion; it’s an idea that connects like minds together. The fashion industry needs changing, and we hope to build a new outlook that is free and robust. It is our desire to create fashion - with those we met in the past, for those we will meet in the future. 

We deeply appreciate and thank you for your support.

Project 27: Vol.02 / Page 02(English) How to support
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リターン

27,500

”27” - Vol.02 / チノパン

”27” - Vol.02 / チノパン

チノパン(Vol.02)1本+コンセプトブック(Vol.02)1冊をお送りいたします。*送料込み

ご購入くださったお客様のお名前を、コンセプトブックに記載させていただきます。

ご希望のお客様は、コンセプトブブックのお名前の記載欄の「記載する」にチェックしてください。*ご購入される際の登録名(商品送付先の宛名)を記載させていただきます。

記載をご希望されないお客様は「記載しない」にチェックしてください。

ご購入くださったお客様に、感謝の気持ちをお伝えするお手紙を同封させてただきます。

*注意事項:このリターンに関する条件の詳細につきましては、リンク先(https://readyfor.jp/terms_of_service#appendix)の「リターンに関するご留意事項」をご確認ください。

*コロナウイルスの影響により、商品発送に遅れが生じる可能性がございますので、予めご了承ください。

支援者
94人
在庫数
制限なし
発送予定
2021年6月

54,000

”27” - Vol.02 / チノパン(2本セット)

”27” - Vol.02 / チノパン(2本セット)

チノパン(Vol.02)2本+コンセプトブック(Vol.02)1冊をお送りいたします。*送料込み

ご購入くださったお客様のお名前を、コンセプトブックに記載させていただきます。

ご希望のお客様は、コンセプトブブックのお名前の記載欄の「記載する」にチェックしてください。*ご購入される際の登録名(商品送付先の宛名)を記載させていただきます。

記載をご希望されないお客様は「記載しない」にチェックしてください。

ご購入くださったお客様に、感謝の気持ちをお伝えするお手紙を同封させてただきます。

*注意事項:このリターンに関する条件の詳細につきましては、リンク先(https://readyfor.jp/terms_of_service#appendix)の「リターンに関するご留意事項」をご確認ください。

*コロナウイルスの影響により、商品発送に遅れが生じる可能性がございますので、予めご了承ください。

支援者
3人
在庫数
制限なし
発送予定
2021年6月

80,000

”27” - Vol.02 / チノパン(3本セット)

”27” - Vol.02 / チノパン(3本セット)

チノパン(Vol.02)3本+コンセプトブック(Vol.02)1冊をお送りいたします。*送料込み

ご購入くださったお客様のお名前を、コンセプトブックに記載させていただきます。

ご希望のお客様は、コンセプトブブックのお名前の記載欄の「記載する」にチェックしてください。*ご購入される際の登録名(商品送付先の宛名)を記載させていただきます。

記載をご希望されないお客様は「記載しない」にチェックしてください。

ご購入くださったお客様に、感謝の気持ちをお伝えするお手紙を同封させてただきます。

*注意事項:このリターンに関する条件の詳細につきましては、リンク先(https://readyfor.jp/terms_of_service#appendix)の「リターンに関するご留意事項」をご確認ください。

*コロナウイルスの影響により、商品発送に遅れが生じる可能性がございますので、予めご了承ください。

支援者
1人
在庫数
制限なし
発送予定
2021年6月
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